As you can see Michael York doesn’t have a problem being on camera. But what about the rest of us that, even if we aren’t scared of being on camera, don’t necessarily love it?
The fact is – video is a major part of marketing today and if you don’t utilize you simply won’t be able to impact as many people as you want.
1. Practice talking to yourself.
The key to anything is practice and there are tons of low pressure ways to practice being on camera. Simply pull out your phone and hit record on the built in video camera and start talking. Setup a Snapchat account and don’t tell anyone about it. Start recording stories and publishing them. It will be hard at first but you’ll see that it doens’t take many iterations to get comfortable.
2. Try screen capture software.
This is great for tutorials, walk-throughs and digital guides. This is a great stepping stone for those afraid to see themselves in video.
3. Don’t sweat the details.
In today’s world authentic is better than perfect. We aren’t saying to never have another take but don’t worry about a couple mistakes here and there – it usually makes the content better!
4. Hire a videographer.
There are tons of tools today that let you shoot your own video but if you are afraid to get in front of the camera an experienced videographer can really help you focus on the content rather than all the reasons why you shouldn’t be doing this!
5. Keep practicing and publishing!
It is OK if your first video is terrible. It is OK if your first 50 videos are terrible. Keep at it and you will find your voice and your community!
Let us know where you post your videos so we can keep an eye on your progress. 🙂