Humans over algorithms
Too much content on the internet is created with only search crawlers in mind. We need a more personal approach. Publish your best ideas and be as helpful as possible should be the priority. If it also makes the search engines happy then bonus.

Warning: This is going to go against all the advice you have ever gotten about content on the internet. 🙂

Stop writing your pages, blog posts and articles to appease the search engine gods. Now, before you bust out the torches and pitchforks hear me out for a second. I get that everyone wants to rank on the first page of the search results for all their keywords…but…the reality is you need to put in some real work for that to happen.

I think the best way to illustrate this is with an example.

Let’s say you are an insurance agent and want people to find you online. Google has 2,540,000,000 results for ‘insurance agent’ and 400,000,000 for ‘insurance agent near me’. After you factor in Ads (that get top billing) and maps/local (that get next top billing) you want to be in the top 6 search results in hundreds of millions to billions of results. You think you can compete for those top spots? I hope you can but the reality is probably something different.

So what can we do about it? 

1. Write helpful content with a potential customer in mind. 

When I think of helpful content I think of:

  • Concise
  • Easy to read
  • Actionable something

2. How will anyone see my content if I don’t show up in the SERPs?

If you have great ideas and publish things that help people they will share it with their friends. This is going to take some time. But what you end up with is worth it.

3. I get what you are saying but I still want to show up in the search engines. 

The great thing is …if you put out great information consistently you are going to show up in the search results. And, you should think about some of the technical things that search engines like. All I am saying is that is secondary to putting something out that solves someone’s problems. Don’t rely on keyword stuffing and gratuitiously long posts just to make the search engines think you are relevant. There is way too much content that is written just to appease the search giants. It is time we stop doing this.

5. It’s a marathon not a sprint!

This approach to content is probably not going to have people beating down your door tomorrow or next week. But if you consistently help people you will build something that will be immune to Google’s next algorithm update and that should help you sleep easier at night.

Never forget – your message is worth spreading. Keep at it and you will find your voice and your community!

Let us know where you spread your ideas so we can follow along!